Investors

RichFX is a privately held firm funded by Plenus Ventuer Lending. With Plenus' dynamic combination of financial and operational experience they have assisted RichFX in becoming one of the first and and most experienced companies in the rich media industry. This wealth of experience has allowed RichFX to succeed in our strategic goals by rapidly progressing our revolutionary technology for e-commerce and creating successful e-commerce experiences for our clients.

Plenus Logo Plenus is the only Israeli Venture Lending Fund, providing fully secured equity-based credit facilities/loans to revenue stage technology companies.

Plenus was founded in September 2000 to answer market demand for alternative funding sources.

Leveraging its strong relationships with the global venture capital community, Plenus designs credit facilities focusing on enhancing growth and limiting equity dilution.

In July 2002 Plenus merged with Golden Gate, an Israeli based Bridge fund. In 2005 Plenus raised its second fund, and in 2007 it will raise Plenus III. Plenus Mezzanine had its first closing in late 2006. Plenus has a total of over $200mm under management. Plenus Venture Lending completed over 40 deals to date of over $150mm total credit facilities. Investors in Plenus include blue chip Israeli institutions such as insurance companies, pension funds, and banks. Plenus is affiliated with Viola Partners, which manages over $1billion and is led by Aharon Dovrat and Shlomo Dovrat.

The Plenus team's dynamic combination of financial and operational experience is the key that has enabled the fund to grow such a successful and diversified portfolio and become a real partner to its portfolio companies.


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