Put the Power of Personalization in the Hands of Shoppers

Product personalization is a highly innovative solution that empowers your customers to design and build products online. Users select and combine options that utilize a wide range of rich media including text, images and sound to match their personal tastes, needs or vision. Product personalization creates a simple and cost-effective merchandising solution online that harnesses the power of custom manufacturing.

 

Benefits

  • Puts the Power of Custom Design in Your Customers' Hands. Allows shoppers to pick and choose options, customizing the product to specific needs.
  • Enables Mass Customization with High-Quality Visualization. Utilizes photographic assets to provide a realistic product design experience.
  • Cross Channel Impact. Enables your customer service or in-store associates to work with shoppers to design custom products.
  • Increases Sales. Presents products in all available combinations, allowing consumers to have more confidence in buying decisions.
  • Integrates Easily with Existing Website. Provides users with a seamless experience by embedding the functionality directly with your website.
  • Provides a Unique Merchandising Opportunity Online. Turns browsers into buyers by encouraging your customers to create personalized products.
  • Decreases Product Returns. Gives shoppers the opportunity to view the fully customized product before purchasing, thus reducing surprises when the order arrives.

Features

  • Unlimited Combinations. Enable literally thousands or even millions of product combinations to ensure that your shoppers can view all available options.
  • Unlimited Parts. Offer an unlimited number of parts or pieces of a product - our product personalization viewers can be customized to accommodate as many options as desired.
  • Real-time Response with Easy-Serve Architecture. Experience real-time response using EasyServe architecture. With no minimum bandwidth requirements, this technology provides faster performance for an optimal user experience.
  • Photo-Quality Images. Preserve the shading, reflections and detail of the original photographic assets.
  • Customized User Interface. Create a custom design interface that is right for your business and your products. Every RichFX personalization implementation has a unique look to accommodate the needs of your shoppers.
  • Leverages Existing Photography. Utilize existing photographic assets to create all the various elements of the product, saving costs, time and resources required to create new images.

Featured Delivery Examples

  • Monogramming. Allows your customers to view products such as towels and aprons with monograms of their choice. They can pick the letters, font and color (if applicable) to see a realistic view of the custom product.
  • Custom Dinnerware. Enables your customer to select multi-colored plates or serving dishes and pick their own band types and patterns. Add an icon or monogram for an extra personal touch.
  • Automobile Design. Changes interior fabric colors and external body colors, and gives the option to add additional components such as ski racks, wheel caps and sun roofs.
  • Window Dressing. Displays the various elements of a window, including valances, paneling, shades, blinds and drapes. Utilize different wood finishes, fabric types and patterns.
  • Custom Textiles. Allows customers to design blankets and quilts using patterns, pictures and letters.
  • Room Decorating and Matching. Arranges various pieces of furniture or other room elements in different locations.
  • Fashion Modeling. Offers clothing mix and match, where users coordinate various clothing elements to create the perfect outfit.
  • Custom Upholstery. Allows customers to view different furniture pieces such as couches and chairs with different fabric patterns.
  • Jewelry Design. Shows different combinations of stones and settings so your customers can create custom jewelry.

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